inspire & inform design

We uncover real and invaluable insights into the people you're trying to reach, and turn them into guidelines and recommendations. We inspire and inform the design of your products, services, environments and communications. We mitigate some of the risk associated with innovation.

Innovation is critical in our competitive environment. If your business is going to survive and grow, you need to meet the changing needs of your clients and consumers. But creating or changing products and services can be risky. The investment of time, money and energy can be huge. And the impact that new offerings have on your brand and your revenue can be exponentially bigger. For the cost and risk to be worthwhile, you have to know that your customers are going to like what you provide. They have to need it, desire it, and enjoy using it. It has to fit with their lives.

The key to successful innovation lies in understanding human motivations, attitudes and behaviours.

We remove some of the major risks involved in design. Our insights into your target market helps to ensure that your investment gets the maximum return.

We've done this for organisations like Sony (Europe) and Statistics New Zealand.

We use a range of techniques to generate our insights, including design research, use of  analogous environments, participatory design, use of prototypes and facilitation of pilots.

Our involvement saves you time and money. It will enable you to build customer advocacy and loyalty. It will help you achieve your goals.