how do organisations learn?
What we're doing
We are exploring how New Zealand organisations are learning about their audience, and how they're using the resulting information to make business decisions.
We're keen to understand:
- Whether organisations are using an understanding of the market or audience when making business decisions
- How organisations are gaining that understanding
- How resulting information is being used
- How the need for, generation of, and use of audience understanding is changing during the recession.
We want to provide a real perspective of what's working and not working for organisations. As part of that, we want to provide some best practice examples of what organisations are doing that is enabling them to make good business decisions.
We're aiming to talk to 50 organisations.
Why we're doing it
We think that if we can work together and learn from each other, then we'll collectively be more successful. Tough times call for teamwork. We're doing our part, investing in generating learning by doing what we do best.
We hope that our insights and real-world examples will inspire people, aid development and encourage success in this challenging economic environment. We want to create a collective, community notion of shared learning, without giving away anyone's trade secrets.
Who else is involved?
We've carefully chosen public and private organisations, large and small, and in a variety of sectors.
Some of the organisations involved in the study include Bendon, Energy and Electricity Conservation Authority, Macpac, Ministry of Youth Development, Ecostore, Formway Furniture, Glidepath, Cadbury, New Zealand Institute of Management and Unitec.
What we ask of you
All we ask is a one-hour conversation with you. If you're head of marketing, design, consumer insight or the whole organisation, chances are you're using information about your audience to make business decisions. That means that what you've got to say is probably useful to other organisations in New Zealand.
It is important to note that we're not just trying to present 50 of the best learning organisations in New Zealand. To enable wider learning it is important that we are informed by a true cross section of organisations in terms of size, sector, purpose, experience and research ability.
Sharing the insights and examples
Marketing Magazine are on-board to help share our findings. We'll also distribute the insights and examples to all of the organisations who got involved, and publish them through other online and print channels.
We're likely to provide the information in a series of releases. We're expecting to generate a lot of really valuable information, and it would be overwhelming to try and cover it all at once.
The names of all participating organisations will be listed in the published findings. We think that is important for people to understand the validity of the findings. But if we want to pull out any examples from an organisation, we will get their express permission before attributing the example to the organisation.
Further information
If you'd like to know more, please get in touch with Peter at peter@empathy.net.nz or on 04 472 4079. We'd love it if you were involved