We create better futures, by design.
Helping organisations to discover opportunities,
unravel problems, gain insights and provide value.
See what we do

Our Approach

We immerse ourselves into clients’ problems from the end-user’s perspective. Only after understanding the total issues at hand, will we begin to think about possible solutions. This business design approach reinvigorates workplaces, defines superior customer experiences and creates breakthrough innovations.

Empathy becomes insight
Empathy uses ethnography and design research to identify people’s unmet needs. This exposes the real reasons behind people’s motivations and behaviours, which in turn translates into knowledge.
Insight becomes opportunities
Informed by customer insights, we imagine concepts and then prototype and trial them in quick and easy ways. This agile process allows for rapid testing at low cost and risk.
Opportunities become reality
We’ll see you maximise opportunities and rollout solutions that benefit both you and your customers. You’ll have the vision, skills and tools you’ll need to continue to make positive impacts in people’s lives.

Gain empathy
Uncover insights
Generate ideas
Prototype to explore
Prototype to shape and test
Define strategy
Create road maps and quick-wins

Our Work

Contact Us

Phone: +64 4 385 1370
Email: tracey@empathy.net.nz


You can find us at the top end of Cuba Street,
Wellington's creative hub.

Level 2
276 Cuba Street
Wellington 6011
New Zealand

Postal Address

PO Box 2490
Wellington 6140